Pre-PMA 2009: Panasonic has announced the release of the DMC-ZS3 (DMC-TZ7 in Europe), the first of six new digital compact cameras, and also the first camera to record AVCHD lite HD videos. The ZS3 is also packed with some impressive video and audio features such as 48kHz sample rate and Dolby Digital Stereo Creator for high quality audio, a Wind Cut function and Intelligent Auto mode for video recording. This 12MP camera also comes along with a 3 inch hi-resolution LCD, 12x optical zoom (25-300mm equiv), Optical Image Stabilizer, and Advanced Face Recognition.
27th January 2009: Panasonic Lumix cameras go from strength to strength with technological advancements designed to offer the ultimate in picture performance and user convenience. Building on its digital still camera achievements, Panasonic presents a completely new photography concept – in the form of the new DMC-TZ7 hybrid camera. Offering all of the features that Panasonic’s multiple award winning TZ range of cameras is renowned for – including a remarkable 12x optical zoom in a compact, stylish body and 25mm ultra wide angle lens – the TZ7 goes one step further to offer AVCHD Lite*1 motion picture recording, making the TZ7 a truly versatile proposition.
More Detail in a Single Frame
The TZ7 features a high-quality LEICA DC VARIO ELMAR 25mm ultra-wide-angle lens with a 12x optical zoom. A lens like this, with a range from 25mm to 300mm in 35mm film equivalence, is almost inconceivable in such a small, lightweight camera. Comprising 10 elements in 8 groups, including 2 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, and utilizing new lens material in its design, this advanced lens unit realizes the outstandingly slim and compact body while passing Leica's stringent standards to deliver exceptional optical performance. The Extra Optical Zoom function that extends zoom power to 21.4x (at 3-megapixel resolution) by using the center part of the large CCD to bring subjects even closer without deteriorating the image quality.
The TZ7 has a 12-megapixel CCD and shoots with up to 10-megapixel resolution. This is because the CCD on the TZ7 is multi-aspect that can reproduce images shot with the lens set from 25mm to 300mm in any of three aspect ratios - 4:3, 3:2 or 16:9 - so you can always capture dynamic, richly expressive shots with a wide perspective. The Multi Aspect mode lets you to take an image in all three aspect ratios simultaneously then choose the one that best suits your scene after shooting.
AVCD Lite for Long Recording of HD Motion Images
In addition to Motion JPEG images*2, the TZ7 can record high-definition motion picture*3 in AVCHD Lite. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The TZ7 also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound.
Including features more commonly seen in camcorders, such as stereo microphone, a wind cut function to block out most of the noise from the back ground wind and audio sampling 48kHz – the TZ7 is a true hybrid – a single model that performs admirably as both a camera and a camcorder. Not forgetting ease of use, Panasonic has paid particular attention to achieving smooth, easy operation in both modes through features such as an independent movie recording button,
Now on the TZ7, the popular iA (Intelligent Auto) is also available in motion image recording. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion so it always turns out beautifully. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. And Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.
Motion image recording can be started by pressing a dedicated button on the camera's back panel - an extremely quick, convenient way to start motion image recording. Most of the camera’s settings will be carried over when switched to motion picture recording. The powerful 12x optical zoom is available in movie recording, too.
The TZ7 also carries over 16 different scene modes in movie recording. In AVCHD Lite recording, you can select from three levels of motion image quality: SH (17 Mbps), H (13 Mbps) and L (9 Mbps).
Still or motion images recorded in AVCHD Lite on SD Memory Cards are easy to view on a Panasonic VIERA TV*4. Simply insert the card into the VIERA Image Viewer (SDHC/SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional Mini HDMI cable to output the still and motion images you took from the TZ7 directly to the TV for VIERA Link. You can take maximum advantage of Lumix camera’s playback functions including the slideshow in which both still and motion images integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV's remote control.
In addition, with the included software PHOTOfunSTUDIO HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube*5 or burn them to a DVD disc for archiving.
Newly added Face Recognition
With the TZ7, taking great photos is that easy. Panasonic incorporated Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is also further advanced with the inclusion of AF tracking and Face Recognition*6 feature – a function that ‘remembers faces’.
When a familiar face is recorded several times, the camera will prompt you to register the face*7. Once complete, if the familiar face appears into your frame again, the camera will display the name you specified for that person and prioritize focus and exposure so that the registered face is bright and in sharp focus. Perfect for group shots for example – this new feature will give auto focus and auto exposure priority to a single person, ensuring their loved ones face will be captured beautifully.
During registration, you can change the icon that indicates when the registered subject is in focus – for example you can attach a love heart to your partner. You can also manually register a persons details and the camera will remember them whenever you take a photo.
To further add to its appeal, you can also specify the age of the registered subject and have both the name and the age of the subject stamped onto your photos. When babies under 3 years-old are registered, the camera will automatically switch to Baby mode if the baby appears into the frame. In playback, you can choose to display only photos that contain a specific registered face using Category Playback – so you can search for all photos of your Cousin Jennie, for example - perfect for compiling a surprise birthday collage.
You can also view image slideshows of only a selected person. Face recognition makes sorting archiving incredibly easy. This advanced face detection system also digitally corrects unwanted red-eye during recording.
With AF Tracking, the DMC-TZ7 can lock onto any subject and keep it in focus even if it moves – making it easy to get beautiful, clear shots when a great photo opportunity suddenly arises. Simply aim, lock, and shoot.
In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include Mega O.I.S., which helps prevent blurring from hand-shake, and Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken.
The Mega O.I.S. now has an AUTO mode to select between the conventional Mode 1 and 2 depending on which mode best suits the zoom ratio being used. Intelligent Exposure optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully. It now features an automatic backlight compensation function that activates whenever the subject is in backlight. Intelligent Scene Selector automatically detects the five most common shooting situations – Portrait, Night Portrait, Scenery, Night Scenery and Macro - and switches to the appropriate Scene mode.
The Quick AF system helps keep focus on the subject while the camera is in recording mode even before pressing the shutter button. The user can activate all of these useful, convenient shooting-assist functions by simply selecting iA mode.
The Venus Engine HD
The high-speed, high-performance Venus Engine HD has been re-engineered to support the recording of beautiful, high-definition motion images in AVCHD Lite. With its twin CPUs, Venus Engine HD boasts approx. 2.4x processing capability, greatly improving the speed of camera operations.
This high performance LSI elevates the artificial intelligence of the camera by introducing new circuitry making it possible to “recognize” human faces individually. It also supports high definition output through HDMI.
In image processing, luminance noise and chromatic noise are reduced separately before and after signal processing. This is further refined by separating noise two-dimensionally into high-frequency and low-frequency noise. The circuits then effectively reduce only the low-frequency noise to minimize the unwanted noise and help produce beautiful, sharp still and motion images.
This multi-task image-processing engine has a super-fast response time. The shutter release time lag is as short as approx. 0.006 seconds, making it easy to capture sudden, spur-of-the-moment photo opportunities.
In burst shooting mode, the TZ7 can snap approx. 2.3 shots per second at 10.1-megapixel full resolution*8. In High-Speed Burst shooting mode, it fires off an incredible approx. 10 shots per second*9. Unlimited consecutive shooting is also available to let you shoot until the memory card is full*10. Newly added Flash Burst mode makes it possible to take consecutive shots with continuous emissions of the flash*11.
In addition to its outstanding performance, the high performance engine is also more energy efficient compared with the conventional Venus Engine IV, extending the battery life up to 300 shots (CIPA) per a single charge.
Super High Resolution LCD for Easy Playback
The TZ7 is equipped with a 3.0-inch, 460,000-dot Intelligent LCD with super high resolution and a wide viewing angle. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.
Menus are now cleaner and easier to navigate, even for seniors, thanks to the new "Display Size" option. Thanks to the Venus Engine HD, smooth image playback at very high speeds is now available, approx.17x faster for thumbnails and approx. 4x for single images even when the image resolution is as high as 12.1-megapixels.
The TZ7 offers a Mode Playback feature which allows you to choose playing back ‘only still images’, ‘only motion images’, or ‘both’. When choosing to playback ‘only motion images’, you can even select to playback AVCHD Lite and Motion JPEG videos separately. Images and videos can be played back together with an attractive seamless effect and background music in the new Slideshow Mode. Using an optional mini HDMI cable, you share your slideshows in astounding HD video and audio quality on your HDTV with your family and friends.
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